Saturday, November 7, 2009

a case study: the role of design aesthetic in a successful business


Spotted at Granville and Davie. ABC International Travel; the most trusted name for your worldwide travel needs. What makes this business so successful (not to mention a cash cow!) is it's brilliant use of inspired design to create a well-rounded experience.

The architectural design of the building's storefront excellently conveys an approachable yet sophisticated feeling. Always considering target demographics, it's a beacon of class that welcomes clients into it's doors instilling a feeling of confidence that says "you're in the hands of experts".




The proudly displayed storefront sign is the brainchild of a top Vancouver design agency. Great forethought and planning is exhibited in it's layout. The use of quality materials and sophisticated printing methods will withstand the test of time (a good thing, as this booming business isn't going anywhere!).

Indeed we could all take a page from the brilliant minds behind this establishment. It's work is expected to win big at this year's Lotus Awards.



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